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- Book Reviews
- Opportunities Abound in Today's Marketplace
- Writing to the Market
- The New Publishing Model
- Publishing Changes Are Coming
- The Voice of Publishing Reason
- Making the Right Publishing Decisions
- The Beginning of the End to a Publishing Career
- Publishing is Very Competitive
- Publish the Professional Way
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Making the Right Publishing Decisions
It’s interesting to note that many of the self-publishing mills that are springing up offer writers a menu of options for publishing their manuscript. The question I have is, how can any writer know what is best for their future book? Success in publishing is selling books, there is no other gauge. In order to sell copies, you need to know the market. In my opinion, you cannot make the right publishing decisions if you order your trim size, cover design, interior layout, price and page count from a menu of options. Your newly published book must fit the market, and especially the category under which you are publishing. Can you get that information from a menu? I don’t think so, not if you expect success, which translates into selling books.
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Making the Right Publishing Decisions
For Brenda (my co-author) and I, we have discovered that most writers and authors are overwhelmed by the options. Unfortunately, most don't like to think about the market. In our book, "$uccess, Your Path to a Successful Book," we stress, "Marketing begins as soon as you have a concept. It is easy for a book to be your baby. To be saleable, your book needs to be viewed by you as a product.If your goals are to write your book and give it as a gift to family and friends, then, you can bypass marketing. Otherwise, It is imperative." There are many things we would do differently were we doing the first book now and I know a lot about marketing. I just had not studied book marketing enough. It was a learning experience. Your comments and books are always helpful.