The New Publishing Model
As the major publishing companies evaluate their current situation, one thing becomes clear. What they are doing is not working. You cannot stem the tide of falling sales when your strategy is to produce more of the same. Propping up a system that makes it difficult for new talent to break in and reprinting less-than-stellar writing from old tried-and-true authors is the best way to drive your customers away.
The reading public is screaming for a new approach. This is my conclusion after seeing a 16-year slide in single copy sales. How can an industry constantly fly in the face of the basic law of supply and demand? When demand goes down in publishing, the big companies increase supply and prices. This does not make sense.
The time is right for an entirely new approach, and it’s around the corner.