There are more opportunities to publish a book than ever, and the cost is going down. However, I’m not sure this is a good thing.

You may have heard the old saying “there are good lawyers, and there are cheap lawyers, but there are not good cheap lawyers.” This is definitely true for publishing, you can publish professionally or you can publish cheaply, but you cannot expect to have a professionally produced book for a few hundred dollars.

If you invest countless hours writing then the least you can do is have your manuscript professionally edited and produced. Your book is your resume, make it the best it can be. All the marketing in the world will not help you sell a poorly written or produced book.