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Capturing Community
By Michael Silverman
Tribal clusters have always formed organically online. They evolved into today’s online communities—interest-based groups that empower marketers with a central place to reach their audiences.
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Description
By participating in online business communities you break through the media clutter and engage your target market on a personal level. Or you can build a tangible business asset by creating the community. In his book, Capturing Community, Duo Consulting CEO Michael Silverman shares the keys to successful communities and the wisdom learned from social media marketers. Learn about the tools & techniques to create effective communities online such as: - How your organization can benefit from creating or participating in online communities. - Best practices for creating a sticky, engaging online community from the most successful community managers. - Case stories about different communities, and how they achieved success - creating communities with many thousands of loyal members. - What it takes to effectively manage the community, from technology to promotional channels.
